Why we went 100% serverless for OTT
How a serverless reference architecture cut our origin costs by 38% and made multi-region failover a no-op.
Insights
Field notes from
Field notes from
streaming engineers.
Architecture, cost, live latency, DRM, payments — written by the team shipping BlessBit, not the marketing team.
Hitting sub-1.5s glass-to-glass on cellular networks
The packaging tweaks, CMAF chunk size and player-side tricks that finally killed the 5-second buffer.
OMNI Payments: why one SDK beats five
Building a unified ledger across bKash, telco DCB, Stripe and PayPal — and why your CFO will care.
Forensic watermarking without the latency tax
Session-bound A/B watermarking that doesn't blow up your transcoder bill or break HEVC playback on iOS.
When to bring your own CDN — and when not to
A practical decision tree based on egress price per GB, peak concurrency and rights-territory enforcement.
Surviving a 4.2M concurrent live final
What we changed in origin shielding, cache-key design and player back-off the day before the big match.
Optimising your OTT brand for Claude, GPT and Gemini
Schema.org, llms.txt, brand entity graphs — and why your About page might be the highest-leverage SEO surface in 2026.
Sovereign streaming: building OTT for governments
Air-gapped clusters, audit-log-per-playback, citizen verification and WCAG 2.1 AA — what changes when the regulator is your customer.
200+ features later: what every OTT operator actually needs
Five years of customer launches distilled into a checklist you can hand to your COO on Monday.
Ready when you are
Launch your OTT in 14 weeks.
Talk to a streaming engineer. We'll scope your launch, payments, devices and CDN — and ship a working POC inside the first sprint.